WHY?

WHY?

Sunday, July 12, 2009

Adventuresome D.I.Y.






A fluttering canopy woven with colorful rubber bands? A valance of pop bottles on strings? These are the kind of designs you'd expect to see from avant-garde firms, not another chain store at a mall in Albuquerque.

But following spins around the Mac store, Pottery Barn, and a few more bix, boxy destinations... Mouse suddenly stopped squirming in my purse and popped her head out to point ahead. Her motivation? The entrance to Anthropologie. Shopping is a joy there, but its lure is so much more. 
Are their clever vignettes prototypes for new designs?  Or are they simply there to create a sense of play so essential to their brand? Whatever their reason for being, we're appreciative. The level of invention that goes into their retail staging is always inspiring.

That rubber band canopy, for instance, we imagined executed in wired greenery as the entrance to our next Christmas party. A smaller canopy of grosgrain ribbon ponytail holders or stretchable strands of faux pearls could weave equally well into a do-it-yourself chandelier.

Other sightings included a lamp of stacked teacups and saucers (for sale) and a very nifty garden wall design idea that using faux-moss on paneling. Mouse suggested using moss in a similar way to masquerade the unsightly fencing on Jack's kennel. Not so sure about that one...I don't think we could decorate for Jack with anything inedible. But, like all displays at this store, I'll take it into consideration. 

3 comments:

  1. My daughter is a visual display intern at this wonderful store this summer. She is currently sporting red paint on her hands. I can't wait to see the finished concepts she is working on for two of the stores.

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